John Gray

John Gray, Principal at his firm, brings over 25 years of experience in both legal practice and law firm marketing. His unique background spans work with top-tier firms to sole practitioners, giving him an extensive understanding of practical and effective marketing solutions for legal professionals. His dual qualifications as a practising solicitor and a seasoned marketer offer a rare insight into the needs and operations of professional firms. Throughout his career, John has advised a diverse range of clients, including international and Australian top-tier firms, government agencies, and small to medium personal services firms. His expertise includes managing marketing teams across multiple locations from Brisbane to Perth, as well as overseeing significant marketing budgets and activities for practices with more than 30 partners. John's legal career began after completing a Bachelor of Arts in Journalism and a Bachelor of Laws. Admitted in 2004, he practised in estate planning, general commercial law, and rural and commercial property, further enriching his marketing strategies with hands-on legal experience.