Jeremy Szwider

Jeremy Szwider is the founder and Managing Director of Bespoke, where he spearheads efforts to redefine the legal profession with innovation and a strong focus on client-centred solutions. Distinguished as a prominent commercial lawyer and an authority in intellectual property and technology law, Jeremy has been featured in numerous publications for his expertise. His career includes significant international experience, having served as General Counsel in London for a publicly listed retailer and technology company, expertly integrating legal strategy with business operations. Jeremy champions the concept of legal solutions as proactive assets, fostering innovation and growth in fast-paced, creative industries. Recognised as a trailblazer in NewLaw, he has led transformative change within the legal sector by challenging traditional practice models. Under Jeremy's leadership, Bespoke is celebrated for its unique approach, highlighting value-based pricing and a Fractional GC model that prioritises task and outcome-based billing over traditional hourly rates. Aside from his professional endeavours, Jeremy is passionate about sport and travel, which provide a fulfilling balance to his work life. With over 16 years at Bespoke, Jeremy has cultivated a contemporary and agile approach to legal services, deeply understanding clients' businesses to offer tailored solutions yielding commercially driven results. His prior roles include serving as General Counsel at Carphone Warehouse and Senior Legal Counsel for Onetel Telecommunications, where he honed his skills in aligning legal frameworks with business objectives. Earlier in his career, Jeremy was a Senior Associate at DLA Piper and practised law at Bazzani Scully Brand, further enriching his extensive experience in the legal field.