Francesca Senda

Francesca Senda is a distinguished corporate and technology lawyer, known for her entrepreneurial insight and commitment to empowering clients to achieve their strategic goals. Francesca has an acute interest in technology and excels in negotiating technology-based agreements for both suppliers and consumers, reflecting her extensive experience in the field. With over 15 years of experience, Francesca has counselled clients across a diverse range of commercial matters and played a pivotal role in negotiating corporate and M&A transactions valued between AUD500k and AUD10b. Her expertise spans various sectors, including technology, infrastructure, transport, logistics, education, FMCG, utilities, and healthcare. She has adeptly navigated complex operational and stakeholder environments, delivering transformative commercial outcomes for start-ups, ASX-listed companies, multi-industry consortiums, purpose-driven organisations, and leading innovators. Francesca's legal career is marked by a global journey, having worked from Edinburgh to London, Singapore to Melbourne. Her experience with prestigious firms such as Dickson Minto, Hogan Lovells, and MinterEllison has honed her capability to advise on outbound and inbound market entry strategies, particularly in Australia, the UK, and the US. Her understanding of business operations is enriched by direct industry involvement and secondment experiences. Beyond her legal acumen, Francesca has consulted with space technology clients, co-founded an online retail brand, managed digital agency teams, and even conquered Mount Kilimanjaro. She also brings governance experience as a long-serving director for freehold and leasehold management companies in the UK. Her multifaceted career offers a unique blend of legal expertise and business savviness, positioning her as a valuable asset to any client seeking to navigate the complexities of today's commercial landscape.