Kaye Ho

Kaye Ho is a Partner with significant experience advising businesses in the consumer products sector on a wide range of legal matters. Known for her calm and thoughtful approach, Kaye is dependable and responsive, providing clients with clear and practical advice tailored to their needs. Her time working as outsourced in-house counsel has given her a strong ability to collaborate effectively with business stakeholders, ensuring complex legal concepts are communicated in straightforward terms. Kaye’s expertise primarily encompasses competition and consumer law, including consumer guarantees, product safety, and ACCC notifications. She also advises on advertising clearances, labelling compliance, and product regulation across areas such as cosmetics, therapeutic goods, and alcohol. In addition, Kaye guides clients through modern slavery reporting obligations, illegal logging compliance, privacy issues, spam regulation, and data breach notifications. Her experience extends to supporting business transformation initiatives, negotiating software development and licensing contracts, and addressing intellectual property matters relating to brand protection and licensing. Kaye also assists with supply, manufacturing, distribution agreements, as well as media, sponsorship, and talent contracts. Clients appreciate Kaye’s approachable manner and expertise in navigating the legal landscape surrounding consumer products, particularly within international cosmetics brands, retailers and automotive industries. Her balanced insight supports businesses in managing regulatory and commercial challenges with confidence.