Joel Masterson

Joel Masterson is a highly experienced intellectual property lawyer with over two decades of expertise in the field, serving clients across Australia and New Zealand. Renowned for his unique ability to communicate complex legal concepts with clarity and warmth, Joel's approachable and engaging style makes him a favoured advisor among businesses ranging from retailers and restaurateurs to beauty enterprises. His collaborations with a vast network of international lawyers bring global insights into his practice, offering robust support to clients seeking legal guidance in the Australasian region. Joel's practice encompasses a wide array of intellectual property matters, including brand protection, contract negotiations, and infringement disputes. Whether securing trademarks or navigating challenging IP claims, he remains dedicated to protecting his clients' interests with tenacity and wisdom. His commitment to dispensing with unjustified claims against clients reflects his proactive approach to legal advocacy. Before joining By George, Joel held the position of Partner at a prominent city law firm, where he led the Intellectual Property Department, leveraging his extensive knowledge to drive successful outcomes for clients. His expansive career includes in-house counsel for a prestigious medical research institute and contributions to high-profile cases like the 2009 Victorian Bushfires Royal Commission. As a registered trademark attorney with a Masters in Intellectual Property Law, Joel also serves as a notary public, enhancing his comprehensive legal services.